Fill your pipeline with fresh regular leads without needing to employ a marketing army. Instead, utilize CRM and the intelligent tools that come with it to build brilliant automated campaigns that do the heavy lifting for you!
Customer Relationship Management (CRM) systems are the talk of the town (or CRM). According to a recent New York Times story, customer relationship management systems benefit companies of all sizes and sectors. But, specifically, how might CRM help you and your small business? What causes the magic to happen?
We’ve prepared a list of three things CRM software can do to assist you in acquiring new clients quicker to help you answer these concerns.
CRM isn’t simply a database or a location where you keep track of your contacts’ information. On the other hand, CRM is a collection of tools like online forms and landing pages, automated campaigns, and sales funnels that assist your company in becoming not just more productive but also more effective at selling.
1 Use a web form to capture website visitors.
A CRM system may assist you with creating webforms and landing pages that collect information from your website visitors.
To collect leads online, you no longer need to master HTML or have an entire IT staff at your disposal. You can build capture lead forms in minutes using one of the numerous basic and easy-to-use CRM systems accessible to small company owners. These forms will funnel all website visitors into your database, ensuring that all leads are added to your list automatically!
Many of you undoubtedly wait until you have a large number of leads in your spreadsheet before transferring them to a CRM system, but this is an inefficient and time-consuming procedure. An online form (also known as a lander) will allow you to collect information about your visitors and begin nurturing them automatically!
This is the first step in developing a connection with your prospects, and after all, CRM is all about relationships.
2 Send out automatic marketing campaigns
One of the most significant aspects of using client relationship management software is that it has various features that communicate with one another and collaborate! As soon as a new lead is uploaded to your database, they may begin the nurturing process immediately!
Using a simple automation tool, you may build an automatic campaign that will begin delivering emails to your newly acquired prospects. In this manner, they’ll be automatically groomed with appropriate material over time so that when the salesperson contacts them, they’ll be ready to buy.
The most excellent approach to nurture and develop your connection with leads is to use automated marketing. Prospects will begin to trust your company more and view you as an expert in the field if you provide them with customized and targeted experiences, as well as relevant information that resonates with them.
Keep in mind that your marketing emails are a representation of your business. Send customized, targeted, and timely communications to prospects when they need them, and you’ll seem like a pro every time. A step-by-step tutorial on developing such email campaigns may be found here: Use These 5 Automated Campaigns in Your Services Business.
3. Get to know your potential customers (and how your campaigns are performing)
The reporting and analytics tool is another excellent function that comes with a CRM program.
You can observe how many individuals who finished your lander read your emails, how many of them click on links and take action, how well your automated campaigns are working, how many people are in your sales funnel to convert, and so on.
This information is crucial since it provides raw data on how effective your onboarding and sales processes are. It may point out areas for improvement by emphasizing lousy performance, or it could alert you that specific prospects are more engaged than others and may need to be addressed by a salesman, for example.
Your CRM platform’s backbone is reporting. Make use of this resource!
There’s a reason you’ve heard the same three letters again. CRM is a powerful tool for small businesses, and it may help you improve your customer acquisition skills. A relationship management software handles it all for you, from collecting their information at the moment of contact online to putting them into an automated campaign and nurturing them to tracking progress via analytics and reporting. As a result, CRM is an essential component of every marketer’s toolkit.
Multitasking has been simplified.
These three elements of CRM are a particular method to get more new customers and manage your company’s client relationships.
Strong connections don’t happen by accident these days, but with the proper technology on your side, you may be able to forge tighter consumer ties than ever before.
Interested in learning more about how Accleverate CRM can help you close more sales? To get a customized presentation of our CRM system, sign up for a trial or send us a message.