Sumbon (Sum + bon) means “Addition” (i.e., the sum) “of all good” (i.e., bon = French for good). It’s a global online platform that connects donors and nonprofits in a meaningful and sustainable way. Sumbon was designed by Abhay Tewari – a former Apple Engineer – who quit his prestigious job and started his company because he believed that there should be an easier way for donors to find reputable nonprofits to help.
In the beginning, Sumbon didn’t have a corporate website – their home was also their marketplace. However, that was a problem for them because they wanted to have more flexibility in designing their website and getting more attention from potential customers (Donors and Nonprofits alike).
We designed a new website tailored to Sumbon’s needs, emphasizing great-looking graphics and simple, user-friendly navigation. We shaped the website so that both Nonprofits and Donors could find out more about Sumbon and how it was relevant to them.
This was a key part of our strategy. Sumbon was a rare challenge because not only did they have two completely separate groups of customers, but those customers needed to see each other before they’d be willing to join.
Few things help a company more than a great-looking website. Sumbon soon began to see increased traffic and conversions on both sides of their customer base, and details of the company started to spread by word-of-mouth.