Tags: PHP, CodeIgniter, Laravel, MySql, Mandrill, MVC
Stack: Bootstrap, CodeIgniter, Laravel, MySQL, Mandrill
Programming Languages: PHP, Javascript
Features Provided:
- Development of an Email Marketing platform with statistics and automation in mind
- Fetching data from a Sumbon’s Node JS application
- Custom HTML Email Editor
- Drip Email Campaigns
- Dashboard and campaign statistics
- Custom JWT authentication
Their Requirements
Sumbon (Sum + bon) means “Addition” (i.e., the sum) “of all good” (i.e., bon = French for good). It’s a global online platform that connects donors and nonprofits in a meaningful and sustainable way. Sumbon was designed by Abhay Tewari – a former Apple Engineer – who quit his prestigious job and started his company because he believed that there should be an easier way for donors to find reputable nonprofits to help.
Sumbon wanted to provide its signed-up nonprofit organizations an additional platform that could be used to generate traffic to each fundraiser, as well as drive attention to the impact made. We recognized right away that this would only be possible with a special Newsletter system, where each Nonprofit could schedule newsletters, add fundraiser info, and fetch impact information directly from Sumbon.
Our Solution
We developed a custom-made newsletter system that included a variety of features, including advanced PHP and Javascript, a Campaign Scheduler, an HTML5 template editor, a dashboard showing Newsletter performances, a record of the impact of newsletters, a list of the most active readers and what they did.
This allowed Nonprofits to not only send out Newsletters whenever they wanted but also to utilize analytic strategies and see how to improve future campaigns.
Benefits
This tool is now used by many Nonprofits to drive attention to their fundraisers and events. It also helps them acquire more funds and – just as importantly – share how those funds are making a difference in the world. That was one of Sumbon’s main goals, and we were careful to keep it in mind.
Images
Newsletter Dashboard: Thanks to the Dashboard we developed, Nonprofits can monitor any newsletters campaigns and see their impact.
Full Integration with Sumbon’s Platform: Nonprofits can showcase their fundraisers and impacts shared through Sumbon in an easy-to-use, attractive interface.