Abhay Tewari
Nonprofit Technology · Fundraising · Email Marketing
Full-Stack Software Engineering
November 2018
Sumbon was built to connect donors with nonprofit organizations and help them promote fundraising initiatives and the impact of their work.
The platform needed an additional tool that would allow participating nonprofits to create and schedule newsletters, promote fundraisers, share impact information directly from Sumbon, and better understand how recipients engaged with their campaigns.
Cleverativity designed and developed a custom email marketing platform integrated with Sumbon’s existing Node.js application.
The system included a custom HTML email editor, drip campaigns, campaign scheduling, newsletter performance dashboards, analytics, custom JWT authentication, and direct access to fundraiser and impact data from the Sumbon platform.
The platform allowed nonprofits to create and send newsletters while using campaign data to understand what was working and improve future communication.
Features included campaign statistics, newsletter impact tracking, identification of the most active readers, and visibility into how recipients interacted with campaigns.
The integration with Sumbon also allowed nonprofits to include fundraiser and impact information directly within their communications.
The custom platform was adopted by multiple nonprofits to promote fundraisers and events, communicate the impact of donations, and support ongoing fundraising activity.
It gave participating organizations a dedicated communication and analytics tool without requiring them to manage a separate, disconnected email marketing system.
PHP · JavaScript · CodeIgniter · Laravel · MySQL · Mandrill · Bootstrap · JWT · MVC
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